Artery · Systems for service businesses
Calls answered at 9pm, replies in minutes, bookings landing in your calendar and CRM without anyone retyping them.
The problem
Between the ring and the answer. Between the form and the reply. Between the quote and the follow-up.
A call that rings out while your team is on a roof or under a sink is a customer dialing the next number on the list.
Web forms and texts that wait until morning get answered after the customer has already moved on.
Quotes, reminders, and review requests depend on someone remembering. On a busy week, nobody does.
The phone, the calendar, the CRM, and the website don’t talk to each other, so your office manager is the integration.
The solution
We don’t install a phone bot here and a form tool there. The phone, the website, the calendar, the CRM, and the follow-up run as one channel, so a call at 9pm ends up as a job in your calendar and a record in your CRM without anyone retyping it.
Your office manager stops being the integration.
Services
Each one works on its own. Together they share one calendar, one CRM, and one record of the customer.
Answers your phone at 9pm, on weekends, and while your team is on a job, then books the appointment or hands the caller to a person.
Follow-up texts, quote reminders, scheduling, and the admin between them run on their own instead of on someone’s memory.
A website that answers questions, qualifies the visitor, and books the job before they open the next tab.
Fast, plain, well-built sites designed to turn a visitor into a call, a form, or a booking, and nothing else.
The four are designed to run as one system, sharing your calendar, your CRM, and the customer record between them. You can start with one and add the rest when it makes sense for your business.
How it works
Six steps, in the order they happen. We agree a launch date with you before work starts, and you see every call and booking from the day it goes live.
We listen to how calls come in today, what gets missed, and which tools you already use.
We map the system on paper first: who answers what, when a call transfers to a person, and where each booking lands.
We connect the phone line, the calendar, the CRM, and the website. You keep your number.
We call it, text it, and try to break it with your team before a customer ever reaches it.
We switch it on, watch the first days closely, and fix anything real callers surface.
We read the transcripts and bookings with you and adjust what the system says, asks, and books.
Demo
One after-hours call to a fictional HVAC company, handled start to finish. The transcript is scripted so you can read every step: how the receptionist qualifies the caller, offers a time, books the job, and hands it to the calendar and CRM.
Reduced motion is on, so the whole call is shown at once.
Thanks for calling Northline Heating & Air. The office is closed for the night, but I can help you right now. What’s going on?
Hi. Our AC just quit on us. It’s blowing air but it’s warm, and it’s already 86 in the house.
Sorry to hear that, tonight of all nights. So I can get the right technician out to you, what’s the address?
4127 Wexford Hollow Lane, in Fairfax.
Got it. Fairfax is in our service area. Is this a central air system, and do you know roughly how old it is?
Central air. The label says 2013, so about thirteen years.
Thanks. One more question so I know how urgent this is: is anyone in the home elderly, an infant, or dealing with a health condition that makes the heat a risk?
No, it’s just my wife and me. Uncomfortable, but we’re fine.
Okay. Two options, then. The first open slot is tomorrow morning at 8. Or I can page the on-call technician tonight; that comes with an after-hours rate, and the office will confirm the exact amount with you before anyone is dispatched. Which would you prefer?
Tomorrow at 8 works. We’ll manage tonight.
Tomorrow at 8:00 AM, no-cooling repair at 4127 Wexford Hollow Lane. What name should I put on the job, and what’s the best number to reach you?
Daniel Okafor. 555-0142 is my cell.
Thank you, Daniel. You’re booked for tomorrow at 8:00 AM. A text confirmation is on its way to this number now, and the technician will call before they arrive. Try to stay cool tonight.
Use cases
Illustrative scenarios for the kinds of businesses we build for, not case studies. Each one shows the same moment twice: as it happens today, and as it happens with the system in place.
A supply line bursts under a kitchen sink.
What happens now
The call rings through to voicemail. The homeowner hangs up at the beep and dials the next plumber on the list, and you find out in the morning, if at all.
What happens with Artery
The receptionist answers, asks whether the water is shut off, and takes the address. It pages your on-call plumber and texts the customer that a callback is coming. If nobody picks up in the window you set, it books the first slot tomorrow instead.
ServicesAI Receptionist
Why Artery
FAQ
Straight answers, including the limits. If yours isn’t here, book a call and ask it.
No. It covers the calls and follow-up nobody is free to handle: the 9pm call while your team is home, the web form that sits until Tuesday, the quote reminder nobody sent. Your people keep the conversations that need a person, and those reach them faster.
Yes, and we design the path before launch: who it rings, in what order, and what happens if nobody picks up. A caller who asks for a person gets one. If nobody is reachable, the receptionist takes a message, tells the caller when to expect a callback, and notifies you.
Yes. Your number stays on your trucks and your website. Most businesses forward to the receptionist on a schedule they choose, after hours or whenever the line rings unanswered. Porting the number over is an option if you want everything on one line. Either way, callers dial the number they already know.
Yes. It reads open times from the calendar you already use and writes the booking back with the caller’s name, number, address, and reason for the visit. Google Calendar and Microsoft 365 are the common cases; if your scheduling lives inside field-service or salon software, we confirm we can connect to it before we quote.
That is the point. It answers at 9pm, on weekends, and while your team is on a job, with the same information it has during the day. You decide what it may do at night: book the first morning slot, page the on-call tech, or take a message, and what counts as urgent enough to wake someone.
It says so. It doesn’t guess at a price you haven’t given it or promise a time it can’t see. It offers to take a message or transfer to a person, and the question shows up in your summary so we can add the answer if it should have had one.
Yes. Every call produces a transcript and a short summary: who called, why, how urgent, what was booked, and what the system did next. Texts and bookings are logged the same way, so you can read anything that happened in your name.
It depends on how many systems we are connecting and how quickly we can get access to them. A receptionist on one calendar is quicker than a full system across phone, website, and CRM. We agree a launch date with you in writing before work starts, and we would rather give you a real date than a fast one.
By scope. We quote each system for the business it is going into, based on what we are building and connecting, and you see the full price in writing before any work starts. Nothing is added later that you didn’t see in the quote.
Contact
You tell us how calls and inquiries reach you today. We tell you plainly what Artery would change, what it costs, and how long it takes. If it isn’t a fit, we say so.
What to expect